Excellent Career Opportunity – NEW Ecommerce Role!!!
Location – Richmond, VA (will consider remote as well)

What We Are Looking For: Characteristics, skills, experience, education and performance history needed for success in the position:

Personal Characteristics

  • Entrepreneurial drive and the desire to “build a business”.
  • Outgoing, energetic, and results oriented personality
  • Overall confidence in one abilities and comfortable communicating the facts
  • Smart, creative and inquisitive
  • Integrity-Does the right thing even when no one is looking
  • Disciplined approach, and accountable for KPIs.
  • No excuses mindset
  • Dependable team player with positive attitude
  • Personal values that mesh with SBI values
  • Passion for consumer goods and food

Performance History

  • Documented history of making improvements in assigned work
  • area/responsibilities
  • Demonstrated progression in size and scope of responsibilities
  • Stellar references based on contributions and performance

Job Summary
Responsible for establishing a comprehensive e-commerce strategy and implementation of strategy through the alignment of internal resources, customers, and external service providers. Proactive management, monitoring, evaluating of performance as the E-Commerce Business Development Manager holds the accountability for the overall e-commerce business plan and associated financial and UX results. The Business Development Manager of e-Commerce reports to the Chief Customer Steward who leads all commercial / customer matters. Key stakeholders include the Condiments and Spice

Business Key Performance Indicators (these criteria that will be used to evaluate performance = Bonus)

  • Commercial DTC-Revenue, Gross Margins, EBITDA
  • 3 rd Party Dedicated-Revenue
  • Gross Margins, EBITDA
  • 3 rd Party Traditional-Revenue
  • Gross Margins, EBITDA (to extent available)
  • New Business development-new 3 rd party customers
  • Spending effectiveness, Cost per acquisition
  • E-Commerce Health
  • 3 rd Party-Share of e-comm channel/account for category
  • DTC Health (e.g) ? Total Visits to the shopping site (new/returning/desktop/mobile/ Geo/source)
  • Number of repeat customers – repeat orders in 12/6/3 months
  • Number of new customers, number of new customers with more than one order in 12/6/3 months
  • Site visit conversion rates, Coupon/incentives, “Attachment Rate”
  • Average Order Value (AOV)
  • CAC – Customer Acquisition Cost
  • CLV – Customer Lifetime Value
  • Revenue by Traffic Source – social/email/display ad/sponsored content Shopping Cart Abandonment Rate
  • Number of transactions per period for repeat customers
  • Cart Composition (Avg. Order $/# SKU, “Product Affinity Analysis” – SKUs typically bought together, etc.)
  • What you do and how you act, Leadership, and contribution to overall success of Company/Brands
  • Personal Effectiveness-meeting timelines and productivity requirements (quantity and quality of work)
  • Personal interaction, communication and teamwork with internal and external parties, consistent with Company Standards and Ethics.
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