The Regional Marketing Manager, Industrial Segment is responsible for developing and implementing marketing plans and activities to activate the marketing strategy for the Industrial segment within the North American market.


  • Develop, manage and implement marketing plans and activities for the Industrial segment within North America in line with Professional Hygiene guidelines;
  • Define route to market and work with sales and customer marketing teams to establish optimal channel plan for the Industrial segment and end customer development;
  • Gather end customer market data, needs, trends, competitive segment landscape; select and participate in regional/local associations;
  • Together with product team, responsible for securing launch events within North America;
  • Select and organize Segment Trade shows;
  • Drive Lead generation by validating and following up activities such as (Outbound) Distributor, Trade Shows, Advertising/DM campaigns, etc.;
  • As the regional segment subject matter expert, conduct segment training to sales;
  • Manage assigned A&P budget and allocate to different marketing activities, in alignment with brand, product and customer marketing;
  • Implement ROI model and KPI´s, evaluate, follow up and implement corrective actions when needed.

Minimum Qualifications:

  • Relevant University degree
  • Marketing (at least 5+ years), ideally B2B, and preferably some Sales experience
  • Clear understanding of the Industrial segment
  • Ability to develop and execute against strategic marketing plans with specific goals, timelines and KPI’s
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