• The Director, Sales Systems is responsible for leading the overall applications architecture, design, development, maintenance, and implementation of the Sales CRM system (SFA) and future evolutions of the platform.
  • Manages the current state of the sales system and leads enterprise projects for the transformation into new system adaptable to business requirements
  • Translates the commercial intent of Brand/Sales programs and drive seamless adjustments to adapt SFA sales system to meet all field sales needs as requested.
  • Plans SFA processes & changes in line with business requirements, Trade Promotions Management (TPM), pricing decisions around buydowns, merchandising payments and MPI (Manufacturers Price Increase).
  • Anticipating long-term requirements and seeks enhancements to the CRM platforms beyond existing capabilities to address unforeseen business challenges.
  • Provides systems point of view in the strategic planning and Joint Business Planning (JBP) processes.
  • Responsible for maintaining balance and system coherency between frontline (Sales Rep & Account Manager) environment and back-end processing functions.
  • Translates strategic intent of Brand/Sales programs and drive seamless adjustments to adapt enterprise sales system to meet all field sales needs as requested.
  • Leads the team to address all field sales and account management issues to enable flawless delivery in sales objectives. This includes, changes to customer hierarchy, promotional template management, outlet ownership changes, customer payments and performance reports.
  • Leading a team of experts to provide both technical system expertise but also back-end analytical data in support of the Sales and Insights & Intelligence functions.
  • Engage with Field Sales leadership team and coordinate the evaluation, scope and completion of new development requests.
  • Lead the team to manage all basic administrative functions including user account maintenance, reports and dashboards, workflows and other routine tasks.
  • Lead and complete regular internal system audits and prepare for upgrades as required.
  • Work with cross functional teams to establish suitable processes (ways of working) to support administrative, development, and change management activities.
  • Develops business case justifications and cost/benefit analyses for new process implementation.
  • Work with IT to develop and implement all policies and procedures for frontline sales environment, including those for architecture, security, standards, and service provision.
  • Manage the training of new users, and grow the required skill set across the organization especially as the system evolves.
  • Lead, coach and develop direct reports.


Key Requirements:

  • Bachelor s or Master s Degree in Computer Science, Information Systems, Marketing, or other related fields
  • 10+ years of IT and sales systems industry work experience, The role requires solid understanding of a CPG sales environment, the value chain, customer hierarchy, outlet/store universe segmentation, and all touchpoint between the frontline sales team and their key business partners.
  • Candidate must possess experience working with other salesforce enterprise platforms and demonstrate technical project management expertise in system implementation and evolution.
  • The candidate will have a record of success in improving processes and adoption using Sales management platforms.
  • Demonstrated ability to assess the impact of new requirements on enterprise sales platform and all upstream and downstream applications, systems and processes.
  • Demonstration of high degree of flexibility and responsiveness as the candidate will engage multiple stakeholder groups in a highly matrixed cross functional organization.
  • Must demonstrate solid navigational skills and ability to distill system/technical requirements to address established commercial strategies in support of Sales & Brand Marketing.
  • Must be willing to travel into the field as needed (10-15% of time) to engage directly with field sales personnel and key customers in order to enable efficiency and speed of solutions delivery to the stakeholders.
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