This specialized, niche-type of recruiting called for targeting specific individuals online, rather than traditional search tools like keyword searches and database candidates. But PeopleSuite is versed at leveraging technology rather than relying on it and we reached back into old school referral-based search techniques to find the perfect fit. To understand the client and role, we immediately scheduled a site visit and did a lot of listening, striving to ask questions in their own language, as well as translating their answers into layman’s terms. We then developed a targeted approach to the candidate conversation in an effort to understand their “unwritten” rules. As always we were diligent about striving to understand, then solve. What makes them tick? What’s their specialty? Beyond traditional skills, what do they bring to the table?